Checking in on the state of Amazon's chickenized reverse-centaurs -- Corey Doctorow
https://pluralistic.net/2025/10/23/traveling-salesman-solution/#pee-bottles

As usual, a lot to unpack. Only random pieces can be presented here.
Amazon has invented a new kind of labor travesty: the chickenized reverse centaur. That's a worker who has to foot the bill to outfit a work environment where they nevertheless have no autonomy (chickenization) and whose body is conscripted to act as a peripheral for a digital system (reverse centaur):
https://pluralistic.net/2023/04/12/algorithmic-wage-discrimination/#fishers-of-men
"Chickenization" is a term out of labor economics, inspired by the brutal state of the poultry industry, where three giant processing companies have divided up the market so that every chicken farmer has just one place where they can sell their birds. To sell your birds to one of these plants, you have to give them total control over your operation. They sell you the baby chicks, they tell you what kind of coop to build and what lightbulbs to install and when they should be off or on. They tell you which vet to use and which medicines can be administered to your birds. They tell you what to feed your birds and when to feed them. They design your coop and tell you who is allowed to maintain it. The one thing they don't tell you is how much you'll be paid for your birds that's something you only discover when it's time to sell them, and the sum you're offered is based on the packer's region-wide intelligence on how you and all your competitors are faring, and is calculated to be the smallest amount to allow you to roll over your loans and go into more debt to grow more birds for them.
In automation theory, a "centaur" is someone who is assisted by some automation system (they are a fragile human head being assisted by a tireless machine). Therefore, a reverse centaur is a person who has been conscripted to serve as a peripheral for a machine, a human body surmounted and directed by a brute and uncaring head that not only uses them, but uses them up.
The drivers that DSPs hire are reverse centaurs. Using various forms of automation, Amazon drives these workers to work at a dangerous, humiliating and unsustainable pace, setting and enforcing not just quotas, but also scripting where drivers' eyes must be pointed, how they must accelerate and decelerate, what routes they take, and more. These edicts are enforced by the in-van and on-body automation systems that direct and discipline workers, tools that labor activists call "electronic whips":
https://crackedlabs.org/en/data-work/publications/callcenter
. . .