Group launches targeted ad to spoil Trump's Thanksgiving weekend at resort

[BumRushDaShow]

Source: Raw Story

November 29, 2025 12:09PM ET


The Women’s March WIN political action committee launched an ad campaign this weekend with an ad encouraging Immigration and Customs Enforcement Officers to quit their jobs, and kicked off the campaign with ads running in West Palm Beach, Florida, where President Donald Trump is spending his Thanksgiving weekend.

“Our goal behind this is not to agitate the public to dislike ICE – I think that ICE is doing that on its own,” said Rachel O’Leary Carmona, the executive director of Women’s March WIN, speaking with Zeteo in its report Saturday.

“Our goal here is to talk directly to ICE as representatives of the mothers, the sisters, the abuelas, the daughters that they have to come home to after tearing kids’ parents from them and deporting them, and really have them think about the consequences of their actions from the frame of their own family.”

The new ad depicts an ICE agent returning home to their young daughter, who asks them “how was your day?” “A mask can’t hide you from your neighbors, your children and God; they’ll know,” a voice can be heard saying in the ad. “You can walk away before the shame follows you home.”

Read more: Group launches targeted ad to spoil Trump’s Thanksgiving weekend at resort

---

[KS Toronado]

1. That might get some ICE agents to think

[BumRushDaShow]

3. Yeah, that was pretty intense but spot-on.

[PSPS]

7. Let's hope so, but I think many of them are just sadists or "true believers."

Pardoned J6ers and the like who fancy themselves as "trump troops"

[KS Toronado]

8. There's bound to be some of them in ICE

be interesting to learn how many ICE agents have never arrested anyone, they're there just for the paycheck.

[Gimpyknee]

2. I think this video assumes that ICE agents can be shamed.

I’m not so sure they can be.

[BumRushDaShow]

4. Part of the narrative says

"A mask can't hide you from your neighbors, your children, and God. They'll know. You can walk away before the shame follows you home."

They are code-talking to any Hispanic Catholic or other Evangelical-raised agents by invoking religion in there.

[progressoid]

5. Exactly. And they have convinced themselves that they are the good guys.

They are saving 'Merica.

[brakester]

6. Excellent ad.

Thanks!
Immigrants enrich our country immensely. I just don't understand why some people seem to despise them. Besides the cultural enrichment, they pay taxes, but can't collect Social Security.

Inspite of what the trump administration claims, they commit crimes at far lower rate than citizens, they are very warm, giving, strongly religious and family centered. In their mania to evict these fine peoples, the government is deporting asylum seekers, and those complying legally with laws that allow for a path to citizenship. American citizens have also been targeted! Congress has been starving the Immigration Department of funds for decades, resulting in inadequate numbers of lawyers, judges and other workers, which results in the process taking an inordinate amount of time to attain citizenship. It has been a favorite political football, resulting in division and needlessly destroying families. They are hard workers, often taking jobs Americans don't want.

Everyone here came from somewhere else, even possibly the Native peoples from crossing the Bering Strait.

This immorality has brought great shame on America.

This inhumane practice needs to come to a screeching halt.

[Be Leave On]

9. excellent

[Miguelito Loveless]

10. The kind of people who take this kind of job

Love the way things are going. Law enforcement has always had a major crypto-fascist streak.

It will break up some families, but the people who do this job are monsters and won’t change.

[Martin68]

11. There's a world of difference between West Palm Beach and Palm Beach. Mar-a-Lago is in Palm Beach, not West Palm.

"...ads running in West Palm Beach, Florida, where President Donald Trump is spending his Thanksgiving weekend."

[BumRushDaShow]

12. They would be in the same "media market"

https://urbanstats.org/article.html?longname=West+Palm+Beach-Fort+Pierce+FL+Media+Market%2C+USA&universe=Florida%2C+USA&s=GczH23rwqX34iNh

(assuming this is running on TV)

[CoopersDad]

13. Excellent. Please note: ICE agents aren't the intended audience.

Neither is Noem or Trump; the audience is all of us, the voters and every person in view of the ad.

Bravo.