DHS Includes White Supremacist Meme in Video Promoting Deportation Blitz
A video posted on X by the Department of Homeland Security included a brief flash of a character who has become associated with violent racist and neo-Nazi content online.
The clip, which was published on Thursday evening, features text that says “LIFE AFTER ALL CRIMINAL ALIENS ARE DEPORTED” and “the future is bright” alongside a quick succession of vintage shots of activities, President Trump as a younger man, and famous movies including “Ferris Bueller’s Day Off,” “Predator,” and “The Breakfast Club.” About 15 seconds into the montage, “Mac Tonight” makes an appearance.
“Mac Tonight,” also known as the “Moon Man,” was used in a McDonald’s marketing and commercial campaign in the 1980’s. The character’s most prominent feature is a crescent moon-shaped head and sunglasses. A 1987 article in the Pensacola News Journal described him as a “cool guy with a lounge-lizard voice and shades worn even at night.” The campaign, which included animatronics, was meant to promote evening dining at the fast food chain. It was discontinued due, in part, to legal drama.
More recently, the “Mac Tonight” character became popular with far-right activists and neo-Nazis online. In 2019, the Anti Defamation League added “Mac Tonight” to its database of “hate symbols” that the organization said are among the “most frequently used by a variety of white supremacist groups and movements, as well as some other types of hate groups. In its entry on the character, the ADL said that internet users began to display it alongside “violent or racist rap songs” in the 2000s and that, by 2015, it was firmly “associated with alt right language and imagery, including explicit white supremacist imagery.”
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