Google says it's open to putting ads in Gemini

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Gemini, if you're not familiar with it, is Google's AI.

https://www.businessinsider.com/google-gemini-ads-plan-ai-mode-2026-4

Google is currently focusing on ads in AI Mode — its AI-powered, conversational version of Search — but this could eventually carry over to the standalone Gemini app, chief business officer Philipp Schindler said on Wednesday's earnings call.

"Our focus right now is on AI Mode, but it's fair to say that we really believe a format that works well in AI mode would transfer successfully to Gemini app," Schindler said.

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Speaking on Wednesday's call, Schindler said Google was focused on the Gemini app subscription plans and "creating a really great user experience" — but said ads could play a key role in growing Gemini if executed well.

"But let's also be clear, ads have always been a big part of scaling products to reach billions of people," he said. "And if done well, ads can be really valuable and really helpful commercial information, and at the right moment we'll share any plans as we have said, but we're not rushing anything here."

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