Under financial and political pressure, the LGBTQ+ community is 'putting the protest back in Pride' celebrations
Source: CNN US
Updated 9:05 AM EDT, Mon March 31, 2025
CNN Jordan Braxton still remembers her first Pride celebration in St. Louis, when it was still a relatively small gathering of about 5,000 people asserting their identity, in a city where simply being visibly gay was an act of resistance. It was in Forest Park, tucked away from downtown, and photography was discouraged because people feared they could lose their jobs if they were identified.
Back in June of 1984, she says, Pride was more protest than parade. As the years went on, the LGBTQ+ community earned hard fought rights, and that small gathering in the park evolved into a brigade of 30,000-plus people marching down Market Street, with floats, glitter and performers, said Braxton, who now sits on the board of St. Louis Pride. Annual Pride celebrations across the country have become a staple of their communities, and nearly 10% of American adults now identify as LGBTQ+.
With big corporations eager to provide visible financial support to the LGBTQ+ community, these celebrations have become bigger, flashier and emblazoned with company logos. But this year, amid the Trump administrations crackdown on diversity and equity efforts and a torrent of legislative attacks on the LGBTQ+ community, Pride organizers around the nation are facing a decline in sponsorships and visible corporate support.
Scrambling to fill the gap in funding, these groups are leaning on grassroots fundraising efforts and returning to that original spirit of resistance. This year, the organizers say, simply showing up will send an important message. Were putting the protest back in Pride, Braxton says.
Read more: https://www.cnn.com/2025/03/30/us/pride-month-protests-lgbtq/index.html

Chi67
(1,161 posts)And those companies who do stop support of Pride will regret it. Some, like Target, already are feeling the backlash.
tishaLA
(14,588 posts)I'm sure we know some of them, but it's important to shine a spotlight on them every chance we get.
rpannier
(24,682 posts)Others I've Found (so far) are...
Booz Allen Hamilton
Comcast
Diageo
Meta
Target
Nike
Toyota
Solly Mack
(94,606 posts)msongs
(70,989 posts)Behind the Aegis
(55,211 posts)Pride festivals were able to grow they way they did due to sponsorship. It also allowed the marches to be bigger and longer lasting. There has always been a battle over sponsorship from companies. I understand both sides of the issue. While I am both glad and sad to see the activism part come back, this year is not going to be good for Pride.
BumRushDaShow
(149,993 posts)"the struggle" is ever-present, reduced in some cases, but ready to become explosive in others. They rarely let you rest.