X has slipped among U.S. users while Reddit soars in popularity, new research finds.

[BumRushDaShow]

Source: Daily Beast

Updated Fri, November 28, 2025 at 11:53 a.m. EST


The percentage of Americans using X since Elon Musk bought it has slumped, with the controversial social media platform having been overtaken by Reddit, according to new research.

Musk, 54, bought X—then known as Twitter—for $44 billion in October 2022 when it was already declining in popularity, according to nonpartisan Pew Research Center, which examined trends between 2021 and 2025.

Despite making a raft of changes, including a new name and the introduction of AI bot Grok, the world’s richest man has been unable to stop the drop. Under the tech billionaire, X has also faced allegations that it promotes hateful and damaging content, which led some advertisers to walk away.

Over the same period, Reddit—where users known as “Redditors” share content, such as links, text, images, and videos, that the community votes up and down—has grown in popularity. The news aggregator site has jumped to 26 percent from 19 percent. Roughly half of 18–29 year-olds now say they use it.

Read more: https://www.thedailybeast.com/users-flee-musks-x-as-reddit-overtakes-platform-in-popularity/

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Link to Pew Research Center REPORT - Americans’ Social Media Use 2025

[bucolic_frolic]

1. People want more depth and meaning than raw self-interest

Twitter would still be shrinking even if Musk never bought it

[JI7]

6. It seemed like it was best for things like announcements

From things like promoting something or for governments to post about things like weather warnings and updates to things.

But you need to let everyone view it even if they don't have an account for it for that to be beneficial. And things like people paying for the blue check mark made things confusing to see which accounts were from official sources.

[tblue37]

2. Tesla has also slipped. It's the Musk touch.

[erronis]

3. While I use reddit for mainly technical discussions I see almost no flaming.

I don't saunter into political discussions. When a response is made that is inappropriate for the forum rules, the community does a very good job of policing.

Just like DU!

[Pas-de-Calais]

4. I dumped Twitter right after it's name change

Reddit is SO much better

[SWBTATTReg]

5. Reddit looks interesting, will explore a little bit...

[Zorro]

7. Take a look at this sub

https://www.reddit.com/r/LeopardsAteMyFace/