The For Sale Presidency
President Trump and his family have been coining millions, selling the world on Trump-branded merchandise. Use of the Trump name is unparalleled in political grift.
There are official diamond-studded gold watches for $100,000, Trump Never Surrender golden sneakers for $399 and Make America Great Again guitars for $1,250. The president has peddled the God Bless USA Bible for $59.99. Never mind that those Bibles were printed in China and cost Trump $3 apiece.
The president and his family have generated a retail glut unmatched by any other American politician. The Trumps miss few opportunities to market their wares. The president shows off hats and T-shirts at his political rallies and displays his coins, colognes and cuff links to visiting dignitaries in a room next to the Oval Office.
Trump has been trading on name promotion throughout his entire adult life. He attached TRUMP in towering letters to his buildings in the early 1980s. A few years later in 1989, the Trump name adorned a board game and festooned an airline he briefly owned. He even tried unsuccessfully it turned out to sell the Trump Steak Connoisseur Collection, an array of cuts priced at $999.
https://www.postalley.org/2026/05/04/the-for-sale-presidency/