JBS, World's Largest Meat Company, Abandons Deforestation And "Net-Zero" Goals - "An "Immense Challenge"
Ed. - "Net Zero" - The "Carbon Capture" of non-energy-specific greenwashing.
The world’s largest meat company is backing away from its climate and deforestation commitments after claiming for several years that reducing its greenhouse gas emissions was a key goal.
In its recent annual sustainability report, released last week, JBS dropped its ambitious commitment to reach net-zero emissions by 2040 and omitted any mentions of its previous goal to eliminate deforestation across its supply chains in Brazil. The move comes as other major livestock companies and grain traders in the livestock supply chain appear to be shrinking their climate ambitions, including jettisoning membership in a successful moratorium on deforestation in the Brazilian Amazon.
“They have removed any reference to their net-zero 2040 targets and they have also removed any references to the time-bound deforestation commitment that they had held,” said UK-based Gemma Hoskins, a director with Mighty Earth, an environmental group that has long tracked JBS’s activity. “It’s very disappointing.”
In a post accompanying last week’s report, Jason Weller, JBS’s chief sustainability officer, said accounting for emissions from its supply chain—where nearly 97 percent of its emissions originate—is uniquely complex.
“The further we got into execution, the clearer it became that a Net Zero goal spanning hundreds of thousands of independent agricultural producers across tens of millions of hectares in dozens of countries—each with different practices, different baselines, and no standardized measurement infrastructure—is an immense challenge,” Weller said, adding that the company still plans to strengthen its framework “so our goals better reflect where we can take direct action.”
EDIT
https://insideclimatenews.org/news/13072026/jbs-meat-company-abandons-climate-deforestation-goals/