Five myths about female voters

[Neoma]

Have female voters ever been more talked about, pitched to or chased after? Both President Obama and Mitt Romney mention the strong women in their lives every chance they get. And each claims that the other candidate is bad for us — with Democrats talking up the Republican “war on women’’ and the GOP countering that the real casualties are the women who’ve lost their jobs since Obama became president. But female voters are so diverse that there could never be one straightforward answer to what we want — so pandering to us is complicated. Thankfully, it’s no longer assumed that women tend to vote like their husbands or fathers. But some hardy myths persist. Let’s examine what really makes women tick.

Five Myths here.