An Open Letter to UConn President Susan Herbst

[michigandem58]

...Over the course of the past few weeks, UConn has gradually unveiled its “New University Visual Identity Program” which will make UConn the school’s new “wordmark” with a unified appearance, and will require a change in the Husky Dog logo from its current mascot to a more “powerful and aggressive” looking logo. In your Second State of the University Address, you spoke to the reasoning behind this re-branding and logo change, and these justifications left me overcome by waves of anger and frustration. As a UConn student who is proud of my University’s academics and my future degree, I feel frustrated; as a woman student living at this campus I am outright offended. I am appalled by the selective amnesia these justifications display and angered at the superficiality of this Visual Identity Program...

http://thefeministwire.com/2013/04/an-open-letter-to-uconn-president-susan-herbst/