Netflix's ad tier will cost $6.99 a month and launch in November

[douglas9]

Starting in November, Netflix will finally roll out its new ad-supported tier for just a few bucks a month, yet another sign that the onetime disruptive upstart streaming service has slowly become a cable package by another name.

Netflix announced today that its new Basic with Ads tier is slated to launch on November 3rd, 2022, for $6.99 in the US, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK. In exchange for making you watch an average of four to five minutes of ads per hour, Basic with Ads will give subscribers access to a large swath of Netflix’s programming. Not the platform’s full catalog, though.

A small selection of television shows and movies will not be available to Basic with Ads subscribers due to licensing restrictions that Netflix says it’s currently working on. Each of Netflix’s ads will run anywhere from 15-30 seconds, and will be placed before and during programs. Additionally, Basic with Ads subscribers will not be able to download content onto their devices, and video quality is capped at 720p / HD.


https://www.theverge.com/2022/10/13/23402725/netflix-basic-with-ads?scrolla=5eb6d68b7fedc32c19ef33b4

[hunter]

1. My wife and I quit advertising supported television a long time ago.

We were only watching DVDs when our kid, home from college at the time, set us up with Netflix.

If ad free television goes away, or becomes too expensive, we'll probably just go back to DVDs and whatever movies we can stream with our library cards.

We budget about $35 a month for television. We're not seriously committed to any single streaming service but Netflix (which is $9.99 a month now) is consistently on the list. That could change if advertising becomes a pernicious influence over them, even if we're not seeing the ads ourselves.