Inside the Pac-12 collapse: Four surprising moments that crushed the conference
As the calendar turned to December 2022, the Pac-12 Conference was in a precarious position.
Six months after USC and UCLA announced they were joining the Big Ten and the Pac-12 began its media rights negotiations early in response, the 10 remaining schools did not have a new TV deal in place. Worse than that, the Big 12 jumped the Pac-12 in line with ESPN and Fox, agreeing in October 2022 to extend its current deal through 2030-31.
But Pac-12 commissioner George Kliavkoff was working on another way to save the 108-year-old conference. Multiple sources not authorized to speak publicly about negotiations shared the following outline of the plan and Pac-12 leaders response with The Times.
Publicly, the University of California Board of Regents threats to force UCLA to stay in the Pac-12 and avoid hurting UC Berkeley were viewed as posturing, bluffs to get attention and possibly some money from the departing Bruins.
https://www.latimes.com/sports/story/2023-08-16/pac-12-collapse-decisions-realignment-ucla-oregon