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NFL's biggest sponsor backs Roger Goodell
http://money.cnn.com/2014/09/18/news/companies/pepsi-goodell/index.html
PepsiCo is the NFL's biggest sponsor, and its female CEO just gave embattled league Commissioner Roger Goodell a vote of confidence
NFL's biggest sponsor backs Roger Goodell
By Chris Isidore @CNNMoney September 18, 2014: 12:01 PM ET
CEO Indra Nooyi decried the domestic violence crisis enveloping the league in a statement released late Wednesday.
"I am deeply disturbed that the repugnant behavior of a few players, and the NFL's acknowledged mishandling of these issues, is casting a cloud over the integrity of the league," she wrote.
But she also said she knows Goodell to be "a man of integrity" and that she is confident he'll respond to the crisis appropriately.
"Over the past several days, it is increasingly apparent that the NFL is starting to treat these issues with the seriousness they deserve," she said.
--
"the integrity of the league"
Ms. Nooyi: domestic abuse IS a big deal. Goodell and the NFL have no integrity.