UCLA freshman Sienna Betts signs NIL endorsement deal with New Balance
BOSTON — In late August, Sienna Betts — the No. 2-ranked basketball player of the 2025 high school class — took a red-eye flight from the West Coast to Boston for the first high school basketball camp hosted by New Balance.
Betts will soon begin her freshman college season, joining her older sister, Lauren, at UCLA. She didn’t travel to play in the camp, but instead made a appearance at the footwear company’s headquarters, where final preparations were made for a big announcement she’s kept close to the vest while anxiously awaiting.
Today, the news arrived, with Betts officially joining New Balance on a multiyear footwear and apparel NIL (name, image and likeness) endorsement deal, as part of the global footwear company’s continued push in basketball after re-emerging in the sport in 2018. The brand also announced the signings of 17-year-old girls’ basketball class of 2027 star Haylen Ayers and 18-year-old Jordan Smith Jr., the No. 2-ranked overall player in the boys’ 2026 class.
“I have been so excited for the announcement,” Betts told Andscape in late August. “It was supposed to happen this week, and I texted my agent like, ‘What’s going on?’ Because I am so ready and excited to finally make it official and share with everyone. I’m just so honored to be a New Balance athlete.”
https://andscape.com/features/ucla-freshman-sienna-betts-signs-nil-endorsement-deal-with-new-balance/