Is this the way to drop our kryptonite?

[usonian]

Can we drop the Kryptonite?
Media investment is the urgent political act of this moment
(Asking, because I just don't know)

https://newworldinsights.substack.com/p/can-we-drop-the-kryptonite

Short:
And this is our kryptonite — mistaking control for strategy. While we rely on message testing, political surrogates, and rented ad space, the right builds power through repetition, creators, and owned distribution. Our addiction to this kryptonite is fueled by the belief that we can’t win in today’s media environment.

Just a few weeks ago, ICE launched sweeping immigration raids in Los Angeles. Protesters blocked freeways, police fired tear gas, and tensions exploded across the city and between politicians in California and Washington.

Mainstream news outlets spent weeks covering the escalating confrontation. The Los Angeles Times described “demonstrations and skirmishes.” NPR contextualized the protests as a response to a “tinderbox” of political pressure. CBS tracked the escalation from ICE raids to National Guard deployment. But those grounded, and relatively balanced, narratives stayed buried behind paywalls or pushed down in the algorithm.

...

On the feeds, coverage was not balanced. A chaos narrative spread unfiltered across TikTok, YouTube, and Instagram. Viral footage circulated without context. Right-wing creators pounced: framing the protests as “lawlessness,” warning that “Democrats can’t keep you safe.” Within hours, the White House made their strategy plain: “We couldn’t script this any better,” a source close to the White House told Politico. “Democrats are again on the 20 side of an 80-20 issue... It’s the same thing that won [Trump] the election.” This wasn’t just backlash. It was a narrative trap—built to dominate feeds, to drive polarization, and to manufacture consent for aggressive enforcement of a mass deportation policy that is, for now, unpopular among most Americans.

...

What we’re building next is one answer. Earlier this month we launched NewWorld Media, (pdf's at Google Drive) a startup accelerator for narrative power — fast, adaptive, and modeled on venture studios that deliver winners at scale. Fueled by blended capital willing to take the risks required to win (including a 501c3 Model C Fund), we rapidly develop, test, and scale new media properties that earn trust and drive influence. If a project gains traction, we invest more and transform it into a “shovel-ready” media asset—ready for additional investment, licensing, distribution and monetization through traditional broadcast networks (radio, TV, cable) and user-generated content channels alike.

our superpower: the ability to master media and bend the moral arc in the direction of a culture worth living in.

Passing this along for review.
The narrative sounds good, but I haven't reviewed the details.

[Qutzupalotl]

1. I had a look at the deck.

Where we are is sobering. Something needs to be done, so we might as well try this.

[littlemissmartypants]

2. Long overdue.

[Gum Logger]

3. There are many Democrats in media, academia, literature marketing.

One would think Dems would be far more articulate.