From Substack: Why does No One Understand the Real Reason Trump Won?

[keep_left]

79. It has worked, and continues to work at MSNBC, Mike Malloy, Democracy Now, KTNF in MN, etc.

The left basically gave up after Air America, which was successful in launching careers even if the network eventually came to an end. If there is not a media organization to get the word out, we will get steamrolled. And when I say "media", I mean it should be multimodal: radio, podcasts, YouTube, etc.

I don't think that an approach similar to Alex Jones would work for listeners on the left, but, hey--if it does, that's great. My guess is that there needs to be a lot of variety so that people stay with the network through the day--or at least for a couple hours at a time. That is also how right-wing radio succeeded; it wasn't just Rush Limbaugh and all the local Limbaugh-wannabes all day long. A lot of the stations had (and still have) quite diverse programming.