Despite CBS News' hype, Tony Dokoupil's first week as evening anchor is a ratings dud

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Source: Independent

Compared to the same week last year, which saw Norah O’Donnell wrapping up her run as anchor with coverage of the California wildfires and the leadup to Donald Trump’s second inauguration, Dokoupil’s debut was down 20 percent in total viewership and 27 percent in the advertising demographic.

Meanwhile, compared to the debut week of the co-anchor duo Maurice DuBois and John Dickerson, who Dokoupil replaced after they spent less than a year behind the desk, CBS Evening News declined 23 percent in the adult demo and 13 percent in total viewership.

Nielsen also shows that when compared to the first quarter of last year, which largely included the DuBois/Dickerson team that oversaw sinking ratings at the weeknight program, the Dokoupil version was down 9 percent in total viewers and 19 percent in the 25-54 demographic.

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Losing ground every night of the week, CBS Evening News fell under 4 million viewers on Friday and saw a decline of 15 percent in total viewership and 29 percent in the demographic compared to Monday. Additionally, Monday night’s broadcast at the start of week two of Dokoupil’s reign was down 8 percent week-over-week in total viewership and flat in the demo.

Read more: https://www.independent.co.uk/news/world/americas/us-politics/cbs-evening-news-ratings-tony-dokoupil-b2900487.html

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