TSA is giving instructions to foreign FIFA visitors to

[Ilsa]

pack their bottles of ranch dressing in checked luggage. I wonder if they have to pay a tariff when they go through Customs at home? It's a fun article.

As the FIFA World Cup continues across the U.S., Canada and Mexico, one of America’s biggest breakout stars isn’t a soccer player. It’s ranch dressing.

What started as a string of viral TikToks showing international visitors trying ranch dressing for the first time has snowballed into an airport security issue, with travelers attempting to smuggle full-size bottles of it home in their carry-on luggage.
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“If you’re visiting for a very large sporting event & you happen to discover RANCH while you’re here… pls pack it in your CHECKED BAG on the way home,” TSA posted on Threads (1) on the first day of the FIFA World Cup on June 11.

For many Americans, ranch dressing is a pantry staple. But in much of Europe and around the world, it’s surprisingly difficult to come across. Even when it’s available, the flavor differs significantly from U.S. versions of it. And the scarcity of the salad dressing overseas has become obvious as countless international visitors descended on the U.S. for the World Cup.

Social media feeds are riddled with reels of British and European fans declaring ranch dressing as “life-changing,” and pairing it with everything from fries to pizza. One Swedish tourist, in particular, has amassed over 10 million views on an X comment (2), saying in all-caps: “EUROPE WE NEED RANCH ASAP.”
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