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OldBaldy1701E

(6,326 posts)
5. Good brainwashing is more like it.
Thu Mar 31, 2022, 09:59 PM
Mar 2022

Last edited Sun Apr 3, 2022, 07:05 AM - Edit history (1)

Of course, most people would not know a decent cup of coffee if it were handed to them anyway, but the big corporations' ability to convince the population that their burnt beans are in any way good is typical of how 'uber-branding' works.

Oh, also bear in mind that they got to where they are by going all in on advertising to get young new drinkers who would not know a good cup of coffee if it came in a gold cup from the Pope himself. By flooding the market with sugary coffee drinks that appeal to the younger crowd, they basically created a new generation of drinkers who have no idea what they are drinking.

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