Anyone heard of the Dry January plan?

[irisblue]

I saw a tweet about this today...from wiki
SNIP
Dry January is a public health campaign urging people to abstain from alcohol for the month of January, particularly practised in the United Kingdom.
SNIP
The term "Dry January" was registered as a trademark by the charity Alcohol Concern in mid-2014;[3] the first ever Dry January campaign by Alcohol Concern occurred in January 2013.[4] In the leadup to the January 2015 campaign, for the first time Alcohol Concern partnered with Public Health England.[5]

In January 2014 according to Alcohol Concern, which initiated the campaign.... over 17,000 Britons stopped drinking for that month....While there is controversy as to the efficacy and benefits of the practice, a 2014 survey by the University of Sussex found that six months following January 2014, out of 900 surveyed participants in the custom, 72% had "kept harmful drinking episodes down" and 4% were still not drinking...."
There are a few US magazines and on line articles, mainly oriented to young females.

I learned new stuff on this everyday.