More to come: Bears/Packers game on Prime sets streaming record [View all]
LOS ANGELES (AP) -- The Chicago Bears come-from-behind victory over the Green Bay Packers in Saturday's wild-card round became the first NFL game to have over 30 million viewers on a streaming service.
The Bears' 31-27 victory averaged 31.61 million on Amazon Prime Video, according to Nielsen, and broke the previous standard by 4 million. That mark was set on Christmas Day, when Minnesota's win over Detroit averaged 27.52 million on Netflix.
https://www.espn.com/nfl/story/_/id/47604248/bears-wild-card-win-packers-sets-nfl-streaming-record
Caveat: According to the link, some of the increase can be attributed to a change in the way viewers are counted. Nielsen began using its Big Data + Panel methodology for all events last September with the start of the current television season.
Still, expect the exclusive streaming of spectator sporting events to not only continue, but expand.
Shit.
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