The Smart TV App Revolution Is Coming: Here's What You Need To Know

[KoKo]

(We have a ROKU box and we use it for International news and US News which we can't access here in US because we have Basic Cable. So, we switched over to it a couple of years ago (to ditch CNN/Faux) and we do have one "Samsung Smart TV" which was promised to be an Internet TV but we found hooking our Roku up to it worked better. We can use an HDMI for our I-Phone to download You Tubes to it because the Samsung remote was too difficult to use and Roku doesn't have an App that works with You Tube. Think the article is interesting because more and more people want to watch media content that THEY have control over THEIR way...rather than the CABLE/SATELLITE way of paying for what you never watch)

Anyone HERE have RoKu or other Box they use?


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The Smart TV App Revolution Is Coming: Here's What You Need To Know

Why is an apps-enabled living room so exciting?

Consider the market:

There are some 800 million pay TV households worldwide, according to MRG.

In America, the average person still spends more than four hours per day watching TV, and more than five hours per day engaging with all screens, according to Nielsen.

TV also still represents the majority of worldwide ad spending: $350 billion last year, or 63% of all ad spending, according to Nielsen.



Innovation in the TV space is inevitable:

Consumers want it: A survey by Nielsen and YuMe found that 17% of Internet connected TV users plan to decrease or cancel their cable subscription in the coming year.

TV is ripe for app-led innovation: The old guard, represented by cable and entertainment conglomerates, will not be able to fend off improvements and user experience innovations like those that apps are bringing to mobile phones.

The devices are there: the Smart TV revolution will not just be led by new TVs with built-in Internet connections. Consumer will also adopt less expensive game consoles and set-top boxes like Roku and Apple TV, which transform traditional TVs into Smart TVs with access to app stores. At least 20% of U.S. consumers already have their TVs connected in one of these ways.

The operating systems and app stores are there: TVs would offer mobile-based apps a new screen to conquer. Apps would be able to sync across PCs, tablets, smartphones, and TVs. Smart TVs and set-top boxes will likely run on mobile operating systems, iOS and Android.

The players are in place: Apple and Google seem like logical smart-TV leaders — Apple through its skill of designing and marketing great platforms, and Google through its prowess in digital video and advertising. Also, pay attention to Samsung and Microsoft, among others. But consumers won't gravitate to smart TV apps until the app stores are stocked with well-curated collections of great software.

NOTE: "Business Insider" just wants to sell you the report on this...so unless you want to buy it just ignore and read the rest of the article which highlights the possibilities.

http://www.businessinsider.com/the-smart-tv-app-revolution-2013-10?utm_source=House&utm_term=RR&utm_campaign=RR